Women in Entrepreneurship Roadshow started its roadshow and the first stop has been Madrid. The capital city of Spain has hosted the first event, where 30 women entrepreneurs had the opportunity to meet VCs and top players in the European and the US ecosystem in order to facilitate them to access finance and knowledge.

The WER Jury had a very hard time in selecting, among the 110+ applicants, the top women entrepreneurs that will participate in the event.

The 30 selected female founders have received $10.000 of AWS promotional credits valid for 2 years, $5.000 of AWS Business Support and $1.600 of AWS Training offered by Amazon, a main partner in the project.

The participants succeeded in getting to know the high-level participants from the Spanish ecosystem through a networking session on Thursday night in the US Ambassador’s Residence in Madrid.

On Friday, in the very well located Facebook HQ Madrid offices, the founders were able to connect and get inspired by the top investors in Spain, with a VC Panel starring Liz Fleming, the Principal at Adara Ventures; María Eugenia Girón, Board of Directors of Corporacion Financiera Alba, Real Fábrica de Tapices and Oceana and Chairman of Fundación Diversidad; Verónica Trapa, the Managing Director of Swanlaab Venture Factory and José Martín Cabiedes, Founding and Managing Partner at Cabiedes & Partners.

After the VC Panel, before the conversation between the entrepreneurs and VCs, all our participants had a coffee break powered by Adara Ventures.

The discussion, moderated by Nicholas Zylberglajt, president of EYIF, touched different controversial points, from gender-bias to due diligence, providing precious insights for entrepreneurs on how to successfully pitch and overall gaining awareness on the difficulties in accessing finance for female founders.


After a quick panel in which Matt Hagengruber, Counselor for Public Affairs at the US Embassy in Sofia, provided the founders with some interesting insights on the GES and YTILI programs and on the transatlantic collaboration between Europe and the United States, the founders gathered for a quick walking lunch powered by Chamberí Valley.

#WER19 has managed to gather top mentors to support the entrepreneurs into growing their project on different subjects, from Finance to Marketing, from Operations to Public Relations. The female founders shared knowledge and participate in a speed-mentoring session with more than 10 top mentors such as Vanessa Palmer, Product Manager at La Caixa DayOne.

Woman in Entrepreneurship Roadshow is going to support the growth of 300 female founders and Lisbon is only the second stop of a journey that will touch 10 different European countries. Don’t forget to check our website and apply for the upcoming events!